Dropdead Life Insurance
RedPeg, honored by FastCompany magazine in 2019 to be one of the top 10 Experiential Marketing firms globally, is a high-octane idea-bursting memory-creating event and marketing company. One of the projects I worked on was the Dropdead Life Insurance presentation. As the name indicates, this tongue-in-cheek rebranding of life insurance is intended to disrupt the industry, create a stir, and get younger folks invested and interested in buying life insurance. I created the titular character, familiarly called Mr. Headstone, and incorporated him and his family into the entire presentation by illustrating the trials and travails of Mr. Headstone and his young families going around in search of the perfect life insurance.
